About Us
MISSION
We illuminate the everyday with unified single-use device solutions that enable simpler, safer and brighter outcomes.
VISION
We strive to continuously improve and rethink healthcare delivery, uncovering opportunities that will transform commonplace medical devices into cutting-edge solutions.
VALUES
We are committed to delivering single-use, self-contained, illuminating medical devices that will improve and transform healthcare. With enormous respect for the providers our company serves, we aim to cultivate a highly-collaborative and forward-thinking work environment that nurtures and uncovers innovation where it is least expected.
Our History
obp is a global, privately held, medical device company that is reinventing the everyday tools that surgeons rely on by integrating single-use LED lighting technology into our single-use devices.
We began more than a decade ago with a focus on developing products that facilitate the transition of minimally invasive procedures historically done in hospitals or operating rooms to office-based settings. As part of this mission, we leveraged advancements in light-emitting diode (LED) technology to pioneer the creation of single-use devices with integrated light sources – a category of products that did not exist previously.
Since then, heightened awareness about the risks of cross-contamination from reusable devices & light sources, an industry need to increase efficiencies, and a desire to have direct illumination in the surgical pocket or cavity has made it possible to expand beyond our initial focus to transform other surgical hand tools into indispensable, single-use cordless illuminated devices.
Throughout our history, obp has grown and innovated around two guiding principles: maximize clinical efficiency and functionality by developing simple, self-contained products that seamlessly combine light with device, and increase patient safety by making entirely single-use products.
Today, our surgical products are used in surgery centers and hospitals throughout the U.S., as well as healthcare facilities worldwide. Our rapidly expanding surgical portfolio offers the widest range of single-use, self-contained, illuminating products available on the market; collectively, these products address a wide spectrum of call points and use cases including plastic surgery, breast surgery, general surgery, spine surgery, orthopedic surgery, electrophysiology as well as many more.
Executive Team

Jason Swift
President & CEO
Jason Swift is co-founder, president and chief executive officer of obp. Jason is responsible for the strategic direction of obp, including its growth and profitability, product innovation and company operations.
Jason brings to obp more than twelve years of experience in executive management for B2B and B2C companies...

Matthew Traub
CMO, EVP of Sales
Matthew Traub is co-founder, chief marketing officer and executive vice president of sales at obp. Bringing more than a decade of experience in medical device sales and marketing, Matthew oversees all global marketing and brand initiatives, strategy, and execution for the company.
Before co-founding obp, Matthew served as a women’s health...

Douglas McConnell, MD, FACS
Medical Director
Doug McConnell received his medical education at Stanford University and UCLA. He completed his residency Cardio-Thoracic Surgery at UCLA followed by two years as a military surgeon with the 101st Airborne division.
Dr. McConnell then joined the staff at Long Beach Memorial Medical center in California and held clinical teaching appointments at UCLA and UC Irvine...

Jonathan Swift
VP of Sales
As vice president of sales of obp, Jonathan Swift oversees the development and execution of sales strategies, key account management, and management of the domestic sales team. Jonathan works in collaboration with the domestic sales team to identify and develop marketing initiatives and new customer service opportunities...
Quality Matters
obp is an ISO 13485 certified company with a robust quality management system committed to continuous improvement.
Our single-use illuminating medical devices meet and exceed the quality and regulatory requirements for safety and effectiveness in the United States, Canada, European Union and countries around the world.
Our American engineering in combination with the use of high-grade biocompatible materials has yielded us ZERO reportable events related to patient injury since company inception across all of our product lines.
All of our products are injected and assembled in a certified clean-room environment.